In recent years, the global crypto exchange industry has undergone multiple transformations, including technological upgrades, regulatory advancements, and increasingly diverse user needs. From traditional centralized exchanges (CEXs) to AI-empowered smart financial platforms, the market landscape is being continuously reshaped. As a next-generation AI-driven digital asset platform, BitradeX is rapidly emerging through product innovation and efficient, localized operations.

The current CEO, Nikolai Bonello Jenkins, brings eight years of cross-industry marketing expertise, having previously led marketing teams or served as CMO at renowned companies such as NeoTrade, Movumtech, and MagicCraft. His strategic and creative marketing mindset has elevated brand influence on a global scale. In this interview, Cointime speaks with Nikolai about BitradeX’s future strategy, product innovation, and industry trends.

Cointime: Nikolai, thank you for joining us today. How do you view the core changes in the crypto asset and exchange industry? What are BitradeX’s long-term positioning and vision?

Nikolai:

Thank you, Cointime. The crypto asset industry is evolving rapidly. The integration of AI, big data, and blockchain is dramatically improving market efficiency and service experience. User demand for security, intelligent solutions, and personalized asset management is greater than ever. BitradeX’s long-term vision is to become the global user’s first choice for AI-driven trading and asset management. Through continuous technological innovation, we aim to deliver safer, smarter, and more efficient digital asset services for users worldwide—so everyone can benefit from AI-powered investment experiences and achieve steady wealth growth.

Cointime: With CEX competition intensifying, how does BitradeX create differentiated advantages?

Nikolai:

Indeed, as the industry matures, competition is fierce and exchanges are becoming increasingly homogenous. While many traditional CEXs excel in liquidity and product offerings, they often overlook onboarding and education for non-professional users. BitradeX has built a closed-loop intelligent asset management system centered on our AI Bot, and connects digital assets to real-world consumption scenarios through innovative financial tools like our VISA crypto card. This makes BitradeX not just an exchange, but a one-stop crypto terminal that offers true peace of mind to users. In addition, we have established robust community systems in emerging markets, enabling us to deeply understand and serve diverse user groups. We believe that only by staying attuned to user needs and continually innovating can we achieve sustainable global growth.

Cointime: AI Bot has become the core of BitradeX’s product system. How does it generate value for users and the platform?

Nikolai:

The AI Bot is the technological hub of BitradeX. It provides users with automated trading and asset management strategies, lowering investment barriers, and leverages ongoing data learning and intelligent optimization to help users seize market opportunities and enhance returns. The AI Bot is designed to balance risk and reward, and to find the sweet spot between active trading and stable yields. Our goal is to bring institutional-grade quantitative intelligence to every individual investor. Additionally, the AI Bot is deeply integrated with our rebate system and card products, creating a multi-scenario closed loop that boosts user engagement and platform liquidity. This innovative model gives BitradeX a unique competitive edge in the industry.

Cointime: What systematic measures has BitradeX implemented for platform and user growth?

Nikolai:

Our focus is on building a strong platform foundation and user operations system. BitradeX is developing a data middle platform, intelligent rebate system, and advanced user profiling tools to enable full-process tracking and analysis of user behavior. Through IM-based community systems, growth incentive mechanisms, and diverse marketing campaigns, we have built a self-propelled growth loop from cold start to retention and viral expansion. We emphasize user-driven referrals and multi-level rebates to significantly lower acquisition costs and enhance user activity and long-term conversion.

Cointime: BitradeX has always emphasized globalization. What efforts has the platform made in advancing internationalization?

Nikolai:

Globalization is a core pillar of BitradeX’s strategy. We currently support 15 major languages—including English, Chinese, Spanish, Portuguese, and Mongolian—covering over 90% of global digital asset users. Whenever we enter a new market, we assemble local teams to deeply understand local regulations, user habits, and cultural nuances, ensuring compliant operations. Our local service teams provide 24/7 multilingual support, guaranteeing seamless product and service experiences for users worldwide. We also actively collaborate with regulators and compliance institutions in each jurisdiction to ensure legal operations. This high degree of localization and compliance has rapidly built BitradeX’s brand influence and user trust on a global scale.

Cointime: Looking ahead to the next 1–3 years, what do you see as the main opportunities and challenges for the industry, and how will BitradeX respond?

Nikolai:

In the coming years, the industry will accelerate its compliance process, while the deep integration of AI, DeFi, and social finance will create new innovative scenarios. The challenge is that user expectations for security, risk control, and personalized experience are rising. BitradeX will continue to invest heavily in AI, strengthen data security and risk management systems, and deepen partnerships with payment, DeFi, and ecosystem partners. We firmly believe that platforms centered on user needs and equipped with sustainable self-growth will remain leaders through industry cycles.

Cointime: Finally, do you have a message for your global users and partners?

Nikolai:

BitradeX always puts user needs at the center, continuously innovates products and services, and is committed to providing a secure, intelligent, and efficient digital asset experience for users worldwide. We welcome developers, communities, and partners from across the globe to join the BitradeX ecosystem and explore the vast future of AI-driven digital finance together.

With the deep integration of AI and blockchain technology, BitradeX is reshaping the digital asset landscape through an innovative product suite and a global strategy. Under Nikolai’s leadership, BitradeX is poised to become a driving force for a more intelligent and inclusive digital asset industry. The future is here, and BitradeX’s prospects are promising.