Firefly is a mobility based advertising and data platform that allows rideshare drivers to make money through digital advertising.
Firefly is building the first mobility based Smart Screens - Smart Cities advertising and data platform that utilizes the ride share and gig economy for distribution and scale. Firefly's unique location-based, “situationally aware” software and 1st party data enable the most granular, audience-based targeting of any away from home medium on any screen type. Through the digital signages installed atop hundreds of taxis, Firefly is sending targeted ads via 4G and 4G LTE cellular transmission.
Firefly was founded in 2017 and is based in San Francisco, California.
Announced Date | Round | Money Raised | Number of Investors | Lead Investors | Post Valuation | |
---|---|---|---|---|---|---|
Jul 26, 2021 | Series B | — | 3 | — | — | Detail |
Apr 1, 2021 | Series B | — | 5 | — | — | Detail |
Feb 11, 2021 | Pre-seed | — | 1 | — | — | Detail |
Apr 5, 2020 | Series A | — | 4 | — | — | Detail |
May 30, 2019 | Series A | $30M | 12 |
GV
NFX |
— | Detail |
Date
Company Name
|
Round | Money Raised | Industry | Lead Investor |
---|---|---|---|---|
Mar 15, 2022
Hex Trust
|
Series B | $61M | Banking | — |
Feb 7, 2022
Polygon
|
Series Unknown | $450M | Blockchain | — |
Feb 4, 2022
Aave
|
Secondary Market | — | Blockchain | — |
May 29, 2021
Circle
|
Series Unknown | $440M | Banking | — |
Apr 26, 2019
MakerDAO
|
Secondary Market | $25M | Big Data | — |
Investor Name | Lead Investor | Funding Round |
---|---|---|
GV | Yes | Series A |
NFX | Yes | Series A |
10X Capital | — | Series B |
Pentas Ventures | — | Series B |
Sahin Boydas | — | Series B |
Bora Koçyiğit | — | Series B |
Caruso Ventures | — | Series B |
Dolik Ventures | — | Series B |
Sina Afra | — | Series B |
Bossanova Investimentos | — | Pre-seed |
Firefly has acquired 4 organizations. Their most recent acquisition was Mavericks Consulting on Mar 6, 2020. They acquired Mavericks Consulting for 0.
Date
Company Name
|
Industry | Acquisition Type | Price | |
---|---|---|---|---|
Mar 6, 2020
Mavericks Consulting
|
Consulting | acquisition | — | Detail |
Aug 25, 2020
Strong Outdoor
|
Advertising | acquisition | — | Detail |
Jun 23, 2021
Curb Taxi Media
|
Advertising | acquisition | — | Detail |
Jul 14, 2022
Ubiquitous
|
Advertising | acquisition | — | Detail |