Firefly

About

Firefly is a mobility based advertising and data platform that allows rideshare drivers to make money through digital advertising.

San Francisco,California,United States
101 - 250
https://fireflyon.com/

Highlights

Details

Last Funding Type: Seed
Industries: Advertising Platforms,Information Technology,Smart Cities
Founded date: Jan 1, 2017
Number Of Employee: 101 - 250
Operating Status: Active
Legal Name: Firefly Systems Inc.
Also Known As: FireflyOn,Ozzy,Firefly Systems

Firefly is building the first mobility based Smart Screens - Smart Cities advertising and data platform that utilizes the ride share and gig economy for distribution and scale. Firefly's unique location-based, “situationally aware” software and 1st party data enable the most granular, audience-based targeting of any away from home medium on any screen type. Through the digital signages installed atop hundreds of taxis, Firefly is sending targeted ads via 4G and 4G LTE cellular transmission.

Firefly was founded in 2017 and is based in San Francisco, California.

Funding Rounds

Number of Funding Rounds

Total Funding Amount

9

$53.50M

Firefly has raised a total of $53.50M in funding over 2 rounds. Their latest funding was raised on Jul 26, 2021 from a Series B round.

Announced Date	Round	Money Raised	Number of Investors	Lead Investors	Post Valuation
Jul 26, 2021	Series B	—	3	—	—	Detail
Apr 1, 2021	Series B	—	5	—	—	Detail
Feb 11, 2021	Pre-seed	—	1	—	—	Detail
Apr 5, 2020	Series A	—	4	—	—	Detail
May 30, 2019	Series A	$30M	12	GV NFX	—	Detail

Investments

Number of Investments

Number of Lead Investments

5

0

Firefly has made 5 investments. Their most recent investment was on Mar 15, 2022, when Hex Trust raised $61M.

Date Company Name	Round	Money Raised	Industry	Lead Investor
Mar 15, 2022 Hex Trust	Series B	$61M	Banking	—
Feb 7, 2022 Polygon	Series Unknown	$450M	Blockchain	—
Feb 4, 2022 Aave	Secondary Market	—	Blockchain	—
May 29, 2021 Circle	Series Unknown	$440M	Banking	—
Apr 26, 2019 MakerDAO	Secondary Market	$25M	Big Data	—

Investors

Number of Lead Investors

Number of Investors

4

32

Firefly is funded by 32 investors. GV and NFX are the most recent investors.

Investor Name	Lead Investor	Funding Round
GV	Yes	Series A
NFX	Yes	Series A
10X Capital	—	Series B
Pentas Ventures	—	Series B
Sahin Boydas	—	Series B
Bora Koçyiğit	—	Series B
Caruso Ventures	—	Series B
Dolik Ventures	—	Series B
Sina Afra	—	Series B
Bossanova Investimentos	—	Pre-seed

Employee Profiles

Number of Employee Profiles

12

Firefly has 12 current employee profiles, including Executive Kaan Gunay

Executive

Advisor

Board member

Employee

Advisor

Acquisition

Firefly has acquired 4 organizations. Their most recent acquisition was Mavericks Consulting on Mar 6, 2020. They acquired Mavericks Consulting for 0.

Date Company Name	Industry	Acquisition Type	Price
Mar 6, 2020 Mavericks Consulting	Consulting	acquisition	—	Detail
Aug 25, 2020 Strong Outdoor	Advertising	acquisition	—	Detail
Jun 23, 2021 Curb Taxi Media	Advertising	acquisition	—	Detail
Jul 14, 2022 Ubiquitous	Advertising	acquisition	—	Detail