Overview

Gender

male

Rick Sichel joined Oracle as Strategic Accounts in 2018.Sohalo powers the next generation of digital marketing for global Fortune 500 enterprises with its ground-breaking SaaS platform that seamlessly connects companies’ existing loyalty, advertising, and payment systems to the social channel. By unifying consumers’ identities across corporations’ omni-channel touch points, Sohalo is able to deliver increased customer acquisition and higher revenues cost-effectively through highly personalized offers and campaigns. Drawing upon Sohalo’s robust end-to-end marketing campaign analytics dashboard, for the first time corporations are able to optimize their true 360-degree marketing ROI by campaign, customer segment, and channel.

Sohalo’s corporate customers include some of the biggest names in retail, travel, financial services, and telecom including Japan’s AEON, American Express’ Payback, and British Airways’ Avios.

Founded in 2011 by a team of loyalty, commerce, and social media experts from leading Silicon Valley companies including VeriFone, Yahoo, and Vivaty, Sohalo is headquartered in Palo Alto, California and has offices in London and Dublin. The company serves global companies in eight countries and four continents, and has delivered over 2.5 million campaign offers and 175 million loyalty points to millions of consumers worldwide.