Overview

Gender

male

Having started his career as an intern at a boutique music festival business to running some of Australia’s largest electronic music festivals working alongside artists like Snoop Dogg, Calvin Harris, Disclosure & Skrillex, Greg was able to transition his music knowledge and network into the branding and entertainment marketing world. Helping lead Smirnoff’s global music and cultural marketing based out of New York City landed him a spot on 2017’s Forbes 30 Under 30 list due to his distinguished music background alongside his ability to drive brands deeper into culture. Now, Co-Founder & CEO of the world’s most sustainable alcohol company as well as one of the youngest owners in the NBA, Greg is at the helm of several transformational and innovative businesses continually pushing boundaries and striving to achieve more than what many think is possible.