Overview

Gender

male

Investor Stage

Early stage Venture

Gerrit McGowan is a 5x founder, angel investor, and globally-recognised startup expert. He is the founder of the Syntegrity Group, Ltd. (merger in 2006), Kula Causes, Inc. (exit in 2013), Effectuate Ventures, LLC (exit in 2017), Gravit.ly (d. 2014), ICELab Innovation Center, the Most Awesome Founder Podcast, the WHU Accelerator, and numerous other short-lived ventures. But Gerrit is perhaps most recognised for inventing the concept of Cause-Related Loyalty Marketing and its SaaS implementations such as MyCoke Rewards Donate to Schools, Kellogg’s Points with Purpose, Red Robin Eat Up-Give Back Rewards, JetBlue’s TrueGiving, and JetBlue Gives.