Overview

Gender

female

With more than a decade of experience in the industry, Christina joined Fender Music Instruments Corporation’s evolving marketing division in March 2016 as Head of Communications where she is spearheading global public relations efforts surrounding corporate communications, new product innovations, artist collaborations, partnerships, and brand promotions designed to speak to the next generation of players. Achievement highlights include the launches of Fender’s American Professional electrics flagship series, the brand’s debut digital guitar-learning platform Fender Play, its first-ever Pro In-Ear Monitors, Mod Shop custom design studio, and artist signature launches, such as Brad Paisley’s Road Worn Telecaster and the Flea Jazz Bass, amassing billions of media impressions. Prior to Fender, Christina spearheaded high profile public relations campaigns in the entertainment industry for iHeartMedia’s Jingle Ball Tour, Vevo, BET Awards, and more