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SUGAR Cosmetics

company

About

SUGAR Cosmetics is a cruelty-free makeup brand that offers a wide range of premium makeup products.

Details

Last Funding Type
Funding Round
Industries
Beauty,Brand Marketing,Cosmetics,Internet,Online Portals,Retail
Founded date
Jan 1, 2012
Number Of Employee
251 - 500
Operating Status
Active
Legal Name
Vellvette Lifestyle Private Limited
Also Known As
Vellvette Lifestyle,Vellvette

SUGAR Cosmetics is a cruelty-free makeup brand that offers a wide range of premium makeup products. It is a cult favorite amongst millennials and is one of the fastest-growing premium beauty brands in India. With its clutter-breaking persona, signature low-poly packaging, and chart-topping products, SUGAR is the makeup of choice for bold, independent women who refuse to be stereotyped into roles.

SUGAR was crafted and manufactured in state-of-the-art facilities across Germany, Italy, India, the USA, and Korea, the brand ships its bestselling products in Lips, Eyes, Face, Nails, and Skin categories across the world. With a cruelty-free range that is high on style and higher on performance, the brand is obsessed with crafting products that are a perfect match for every Indian skin tone across seasons and around the calendar. Backed by the trust of marquee investors and the love of millions of makeup enthusiasts, SUGAR Cosmetics is rapidly scaling its physical presence with 10,000+ retail outlets as of 2020 across 130+ cities and a mission of reaching the doorstep of every makeup user in the country.

Funding Rounds

Number of Funding Rounds
Total Funding Amount
5
$85.50M
SUGAR Cosmetics has raised a total of $85.50M in funding over 2 rounds. Their latest funding was raised on Sep 3, 2022 from a Funding Round round.
Announced Date Round Money Raised Number of Investors Lead Investors Post Valuation
Sep 3, 2022 Funding Round 1 Ranveer Singh Detail
May 30, 2022 Series D $50M 4 L Catterton Detail
Oct 21, 2020 Series C $21M 4 A91 Partners
Elevation Capital
India Quotient
Stride Ventures
Detail
Mar 8, 2019 Series B $12M 3 A91 Partners
Anicut Capital
India Quotient
Detail
Jun 1, 2017 Series A $2.50M 3 India Quotient
RB Investments Pte. Ltd.
Detail

Investments

Number of Investments
Number of Lead Investments
5
0
SUGAR Cosmetics has made 5 investments. Their most recent investment was on Sep 14, 2022, when TruckSmarter raised $25M.
Date Company Name
Round Money Raised Industry Lead Investor
Sep 14, 2022 TruckSmarter
Series B $25M Freight Service
Jun 28, 2022 Arzooo.com
Series B $70M Consumer Electronics
Jun 21, 2022 Neol
Seed $5.20M Blockchain
Apr 12, 2022 Newfront
Series D $200M Commercial
Oct 12, 2021 Resq
Series A $39M Apps

Investors

Number of Lead Investors
Number of Investors
11
9
SUGAR Cosmetics is funded by 9 investors. Ranveer Singh and L Catterton are the most recent investors.
Investor Name Lead Investor Funding Round
Ranveer Singh Yes Funding Round
L Catterton Yes Series D
Stride Ventures Yes Series C
Anicut Capital Yes Series B
RB Investments Pte. Ltd. Yes Series A
A91 Partners Series D
Elevation Capital Series D
India Quotient Series D
Utsav Somani Series A

Employee Profiles

Number of Employee Profiles
4
SUGAR Cosmetics has 4 current employee profiles, including Executive Vineeta Singh
Executive
Executive
Board member
Executive

Acquisition

SUGAR Cosmetics has acquired 1 organizations. Their most recent acquisition was ENN Beauty on Jan 13, 2022. They acquired ENN Beauty for 0.

Date Company Name
Industry Acquisition Type Price
Jan 13, 2022 ENN Beauty
Beauty acquisition Detail