Mavrck

company

About

Mavrck is an influencer marketing platform that helps to identify and activate micro-influencers for enterprise consumer brands.

Details

Last Funding Type
Private Equity(PE)
Last Funding Money Raised
$135M
Industries
Affiliate Marketing,Brand Marketing,Content Creators,Digital Media,Social Media Marketing
Founded date
Nov 12, 2014
Number Of Employee
101 - 250
Operating Status
Active
Legal Name
Apifia, Inc.
Also Known As
Mavrck

Mavrck is the all-in-one influencer marketing platform enabling enterprise brands such as P&G, Reebok, and Walgreens to harness the power of social proof that consumers trust today. Marketers use this platform to identify and activate influencers, employees, and consumer advocates to create authentic content at scale. Using its self-service product, marketers take an automated and data-driven approach to influencer marketing.

Founded in 2014, Mavrck is headquartered in Boston, with offices in Denver, has 65 employees, and has raised $20M in venture capital. The platform has been recognized for its superior offering by the Shorty Awards and Retail Innovator Awards, honored as “Best Influencer Marketing Platform” by Digiday, and named to the 2020 Inc. 5000, awarded to America’s fastest-growing private companies. Mavrck was also named a “Leader” among the top emerging influencer marketing platforms in Forrester’s evaluation, The Forrester New Wave™: Influencer Marketing Solutions, 2020. Mavrck's culture of curious hustlers has also been recognized as "Top Company Cultures Among Small Companies" by Entrepreneur.

Funding Rounds

Number of Funding Rounds
Total Funding Amount
12
$276.42M
Mavrck has raised a total of $276.42M in funding over 2 rounds. Their latest funding was raised on Apr 27, 2022 from a Private Equity(PE) round.
Announced Date Round Money Raised Number of Investors Lead Investors Post Valuation
Apr 27, 2022 Private Equity(PE) $135M 1 Summit Partners Detail
Dec 16, 2021 Private Equity(PE) $120M 1 Summit Partners Detail
Oct 31, 2018 Series A $5.80M 2 GrandBanks Capital
Kepha Partners
Detail
Mar 29, 2018 Series Unknown $2.65M Detail
Nov 16, 2015 Series Unknown $4.74M 1 Detail

Employee Profiles

Number of Employee Profiles
15
Mavrck has 15 current employee profiles, including Board member Jennifer Lum
Board member
Board member
Board member
Board member
Board member

Acquisition

Mavrck has acquired 2 organizations. Their most recent acquisition was GroupHigh on Aug 21, 2019. They acquired GroupHigh for 0.

Date Company Name
Industry Acquisition Type Price
Aug 21, 2019 GroupHigh
Analytics acquisition Detail
Apr 27, 2022 Later
Apps acquisition Detail