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Insider

company

About

Insider enables marketers to connect customer data across channels, predict behavior with AI, and individualize cross-channel experiences.

Details

Last Funding Type
Series Unknown
Industries
Analytics,Artificial Intelligence,Digital Marketing,Lead Management,SaaS
Founded date
Jan 1, 2012
Number Of Employee
1001 - 5000
Operating Status
Active
Also Known As
Insider Growth Management Platform

Insider is a Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. They leveraging real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, GMP empowers marketers to deliver personalized journeys across the web, mobile web, mobile apps, and ad channels. Built on a unified data layer, GMP is easy to implement and simple to use, avoiding the need for complex integrations and dependency on IT teams. Insider simplifies the life of digital marketers and helps them drive growth for their brands, with zero marketing waste.

The company combines personalization, data and decision-making engines into one platform to help you orchestrate consistent brand experiences across channels and bridge the gap between online and offline. The AI and ML-powered engine are tailored to solve marketing problems optimizing Return on Ad Spend (ROAS), driving conversions and improving product discovery and generating insights that can turbocharge your personalization program.


Insider is a technology company with offices in London, Singapore, Tokyo, Dubai, Moscow, Warsaw, Kuala Lumpur, Jakarta, Istanbul, Kiev, Sydney, Seoul, Ho Chi Minh City, Bangkok, Hong Kong, and Taipei. Insider was listed as one of the 100 Hottest Startups by WIRED Magazine and won Red Herring Top 100 Europe in 2017. Cb has recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top three women CEOs outside of the US.

Funding Rounds

Number of Funding Rounds
Total Funding Amount
7
$167.10M
Insider has raised a total of $167.10M in funding over 2 rounds. Their latest funding was raised on Feb 28, 2022 from a Series D round.
Announced Date Round Money Raised Number of Investors Lead Investors Post Valuation
Feb 28, 2022 Series D $121M 8 Qatar Investment Authority Detail
Jul 20, 2020 Series C $32M 5 Riverwood Capital Detail
Apr 2, 2018 Series B $11M 3 Sequoia Capital India Detail
Feb 14, 2017 Series Unknown 1 500 Global Detail
Sep 19, 2016 Series A $2.20M 3 212 Detail

Investors

Number of Lead Investors
Number of Investors
6
13
Insider is funded by 13 investors. Qatar Investment Authority and 500 Global are the most recent investors.
Investor Name Lead Investor Funding Round
Qatar Investment Authority Yes Series D
500 Global Yes Series Unknown
Aslanoba Capital Yes Seed
212 Series D
Endeavor Catalyst Series D
Esas Private Equity Series D
ESPRO Investment Series D
Riverwood Capital Series D
Sequoia Capital India Series D
Wamda Capital Series D

Employee Profiles

Number of Employee Profiles
902
Insider has 902 current employee profiles, including Executive Hande Cilingir
Executive
Executive
Board member
Board member