True.

company

About

True is a consumer-focused investment and innovation firm reimagining what good business looks like.

  • 11 - 50

Details

Industries
Finance,Financial Services,Venture Capital
Founded date
Jan 1, 2013
Number Of Employee
11 - 50
Operating Status
Active
Investor Type
PE,Venture Capital

True invests in consumer businesses that are changing the way people live through its funds dedicated to investing in innovators and those who are reimagining their industries. Investing up to £100 million, through its private equity fund — is only one part of what True does for its partners. True is a value-add investor that nurtures brands supporting them with everything from access to emerging technologies, to extraordinary collaboration opportunities from across True's community. True also invests between £100k and £5m in digital-first, breakout brands that represent the future of consumer behaviour when they’re at pre-seed to Series A stage. We also invest in the retail and consumer technologies which will enable consumer progress — and disrupt the way business has been done to date.

Investments

Number of Investments
Number of Lead Investments
11
1
True. has made 11 investments. Their most recent investment was on Jun 29, 2021, when Maude raised $5.80M.
Date Company Name
Round Money Raised Industry Lead Investor
Jun 29, 2021 Maude
Series A $5.80M Consumer Goods
May 12, 2021 Unmind
Series B $47M B2B
Nov 17, 2020 Maude
Seed $2.20M Consumer Goods
Sep 16, 2020 Zwift
Series C $450M Cycling
Feb 11, 2020 Unmind
Series A $10M B2B