iSpot.tv

company

About

iSpot.tv provides real-time TV ad data and analytics by connecting TV impressions to business outcomes for major TV advertisers.

Details

Last Funding Type
Private Equity(PE)
Last Funding Money Raised
$325M
Industries
Advertising,Analytics,Brand Marketing,Digital Marketing,Information Technology,Market Research,Marketing,Real Time,Software,Test and Measurement
Founded date
Apr 16, 2012
Number Of Employee
251 - 500
Operating Status
Active
Legal Name
iSpot.tv, Inc.
Also Known As
iSpot

iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion. Fast, accurate, and actionable measurement and attribution solutions enable advertisers to assess creative effectiveness, enhance media plans and attribute advertising results for cross-platform campaigns, all while benchmarking against competitors and historical norms. Unlike legacy and ad hoc solutions, iSpot is purpose-built to measure the performance of every ad on television with digital-like precision and granularity in real-time. With always-on performance insights unified across linear and streaming TV, advertisers can take quick and confident action to consistently drive business results.

The company was founded in 2012 and is headquartered in Bellevue, Washington.

Funding Rounds

Number of Funding Rounds
Total Funding Amount
5
$382.80M
iSpot.tv has raised a total of $382.80M in funding over 2 rounds. Their latest funding was raised on Apr 27, 2022 from a Private Equity(PE) round.
Announced Date Round Money Raised Number of Investors Lead Investors Post Valuation
Apr 27, 2022 Private Equity(PE) $325M 1 Goldman Sachs Detail
Sep 26, 2018 Series C $30M 2 Insight Partners
Madrona
Detail
May 19, 2015 Series B $21.90M 3 Insight Partners Detail
Oct 8, 2013 Series A $5.32M 2 Madrona Detail
Jul 11, 2012 Seed $575K 7 Detail

Investments

Number of Investments
Number of Lead Investments
1
1
iSpot.tv has made 1 investments. Their most recent investment was on Nov 15, 2022, when TVision raised $16M.
Date Company Name
Round Money Raised Industry Lead Investor
Nov 15, 2022 TVision
Series Unknown $16M Advertising Yes

Investors

Number of Lead Investors
Number of Investors
5
12
iSpot.tv is funded by 12 investors. Goldman Sachs and Insight Partners are the most recent investors.
Investor Name Lead Investor Funding Round
Goldman Sachs Yes Private Equity(PE)
Insight Partners Yes Series C
Madrona Yes Series C
Peak Opportunity Partners Series B
TL Ventures Series A
Bryce Stevens Seed
David Hehman Seed
Doug Colbeck Seed
Fred Hsu Seed
Howard Love Seed

Employee Profiles

Number of Employee Profiles
12
iSpot.tv has 12 current employee profiles, including Executive Sean Muller
Executive
Board observer
Executive
Executive
Board member

Acquisition

iSpot.tv has acquired 3 organizations. Their most recent acquisition was Ace Metrix on Jan 14, 2021. They acquired Ace Metrix for 0.

Date Company Name
Industry Acquisition Type Price
Jan 14, 2021 Ace Metrix
Advertising acquisition Detail
Oct 11, 2021 DRMetrix
Advertising Platforms acquisition Detail
Mar 1, 2022 Tunity
Apps acquisition Detail