Details

Last Funding Type

Seed

Last Funding Money Raised

€30K

Industries

Brand Marketing,Publishing

Founded date

Jan 19, 2009

Number Of Employee

1 - 10

Operating Status

Active

Fantom is an on-line trading cards game aimed at tweens, teens and young adults, merging social media with the traditional schoolyard game and then adding a twist in terms of a virtual and actual rewards system. At one level this is a game, but it is also a marketing vehicle, allowing brands to interact and connect with their audience.


Fantom’s business model is
“freemium”, offering a basic service
for free and charging a premium for
advanced features. The “card”
collected is a virtual card behind
which has been stacked the social
media and licensed content. Players
buy packs of online cards and trade
with each other to complete sets and
decks. A rewards culture has been
built into the game, with virtual and
actual rewards for completing sets
and decks.