Basis Technologies, formerly ‘Centro,’ provides cloud-based workflow automation and business intelligence software for marketing.
Basis Technologies, formerly operating as ‘Centro,’ is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices covering North America, South America and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture.
Announced Date | Round | Money Raised | Number of Investors | Lead Investors | Post Valuation | |
---|---|---|---|---|---|---|
May 20, 2015 | Series B | $30M | 2 |
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— | Detail |
Jan 4, 2011 | Series A | $22.50M | 1 |
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— | Detail |
Investor Name | Lead Investor | Funding Round |
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Yes | Series B |
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— | Series B |
Basis Technologies has acquired 5 organizations. Their most recent acquisition was Real Cities on Aug 14, 2008. They acquired Real Cities for 0.
Date
Company Name
|
Industry | Acquisition Type | Price | |
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Aug 14, 2008
|
Local | — | — | Detail |
Nov 5, 2013
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Advertising | — | $ 40M | Detail |
Nov 5, 2013
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Enterprise Software | — | — | Detail |
Jul 23, 2015
|
Advertising | — | — | Detail |
Feb 24, 2021
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Advertising | acquisition | — | Detail |