Basis Technologies

About

Basis Technologies, formerly ‘Centro,’ provides cloud-based workflow automation and business intelligence software for marketing.

Chicago,Illinois,United States
501 - 1000
http://basis.net

Highlights

Details

Last Funding Type: Series A
Last Funding Money Raised: $22.50M
Industries: Advertising,Digital Media,Enterprise Software,Marketing,Software
Founded date: Oct 15, 2001
Number Of Employee: 501 - 1000
Operating Status: Active
Legal Name: Centro, Inc.
Also Known As: Basis,Centro

Basis Technologies, formerly operating as ‘Centro,’ is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices covering North America, South America and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture.

Funding Rounds

Number of Funding Rounds

Total Funding Amount

2

$52.50M

Basis Technologies has raised a total of $52.50M in funding over 2 rounds. Their latest funding was raised on May 20, 2015 from a Series B round.

Announced Date	Round	Money Raised	Number of Investors	Lead Investors	Post Valuation
May 20, 2015	Series B	$30M	2	Neuberger Berman Group	—	Detail
Jan 4, 2011	Series A	$22.50M	1	FTV Capital	—	Detail

Investors

Number of Lead Investors

Number of Investors

2

Basis Technologies is funded by 2 investors. Neuberger Berman Group and FTV Capital are the most recent investors.

Investor Name	Lead Investor	Funding Round
Neuberger Berman Group	Yes	Series B
FTV Capital	—	Series B

Employee Profiles

Number of Employee Profiles

21

Basis Technologies has 21 current employee profiles, including Executive Clayton Kossl

Clayton Kossl

Executive

Zac Keene

Executive

Vladimir Shcherbukhin

Employee

Jason Koenigsknecht

Executive

Jeff Coon

Executive

Acquisition

Basis Technologies has acquired 5 organizations. Their most recent acquisition was Real Cities on Aug 14, 2008. They acquired Real Cities for 0.

Date Company Name	Industry	Acquisition Type	Price
Aug 14, 2008 Real Cities	Local	—	—	Detail
Nov 5, 2013 Site Scout	Advertising	—	$ 40M	Detail
Nov 5, 2013 SiteScout	Enterprise Software	—	—	Detail
Jul 23, 2015 GraphScience	Advertising	—	—	Detail
Feb 24, 2021 QuanticMind	Advertising	acquisition	—	Detail