Details

Last Funding Type

Series A

Last Funding Money Raised

$9M

Industries

Advertising,Advertising Platforms,Augmented Reality,Brand Marketing,eSports,Video Games,Virtual Reality

Founded date

Jan 1, 2017

Number Of Employee

51 - 100

Operating Status

Active

Anzu.io is an in-game advertising platform that brings the sophistication of advertising into Video Gaming and esports. Our Blended In-Game Advertising solution seamlessly integrates non-intrusive ads into the gameplay. With Anzu’s state-of-the-art programmatic technology and real-time data, brand advertisers can deploy real-world ads in IAB-recognized formats through exclusive inventory of top video games that promise brand safety and ad viewability.

We work with top names in gaming and esports offering new revenue streams to game producers with our cross-platform advertising and monetization solutions. With Anzu, gaming studios have limitless advertising opportunities without interrupting the gameplay that gives them full control over content, ad formats, and analytics.

Backed by BITKRAFT Esports Ventures, WPP, and Axel Springer Digital Ventures, Anzu strives to transform gaming and esports into a premium revenue engine, promising a native advertising and monetization programmatic solution the video gaming industry has long waited for.